Alan founded ADDA in 2012. He has 30 years global experience in the reinforcement industry across consultancies, construction and supply, and has developed a unique skillset of technical, commercial and analytical capabilities. His dynamic approach to project solutions has enabled ADDA to be a recognised as a global leader in reinforcement software solutions and services. Alan creates differentiation for ADDA’s clients by ensuring that the ADDA suite of products continually evolves to meet changing demands, ensuring ADDA is at the leading edge of industry change.