Our ADDA team consists of software developers, detailers, project managers, consultants and SaaS specialists, who have deep expertise in the global steel reinforcing sector.
We provide our ADDA rebar modeling and analytics software and expert advice and insights to companies and organisations right across the globe.
We use technology, lots of rich data, fresh thinking and rebar expertise to create efficiencies and transparency, simplify processes, improve buildability and ultimately, improve outcomes for our rebar designers, suppliers and contractors.
Each client’s need is different, so our offer is tailored to answer the specific requirements of our customers.
Our proprietary ADDA software has been developed over the last 10 years in response to the specific needs of the rebar industry.
Used by designers, engineers, estimators, steel reinforcers and fabricators, our rebar detailing, modeling and analytics software leverages the Autodesk suite of Products and is compatible with many other platforms through standard file formats
The ADDA team brings more than 30 years of deep construction, reinforcement, analytics and technology experience to solve your problems.
Founder & Advisory Board
Alan founded ADDA in 2012. He has 30 years global experience in the reinforcement industry across consultancies, construction and supply, and has developed a unique skillset of technical, commercial and analytical capabilities. His dynamic approach to project solutions has enabled ADDA to be a recognised as a global leader in reinforcement software solutions and services. Alan creates differentiation for ADDA’s clients by ensuring that the ADDA suite of products continually evolves to meet changing demands, ensuring ADDA is at the leading edge of industry change.
Distinguished Engineer / Project Manager
Ashutosh has created and developed software for over 25 years, with the last 15 focussed on 2D and 3D reinforcement Software. Starting with ADDA in 2012 Ashutosh has designed and developed the ADDA suite of software. Specialising in agile development combined with global reinforcement knowledge has enabled ADDA to be an industry disruptor providing differentiation throughout the reinforcement supply chain.more
Mark has over 20 years capital markets experience with leading investments banks and wealth advisory businesses across Europe and Australia. Mark also brings deep experience in technology and software markets and opportunities, having worked on the successful IPO’s of many technology companies including MYOB.
Advisory Board
A 40-year veteran and multi-functional executive of the global steel industry, Mike has a strong track record of significant business results across a number global operations and markets. As well as his deep industry and leadership expertise, Mike brings particular capabilities in defining organisational vision and team development.
Alex is Independent Director & Chair of ADDA’s Software Strategy Committee. An experienced business leader who has held operational and leadership roles in small and large corporations including Microsoft, Alex brings expertise in how to assist disruptive technologies scale globally and create impact.
Matt drives ADDA’s commercial operations and global growth. With a strong software technology, retail and marketing background across the US, Australia and Asia, Matt has 30+ year track record in developing and leading the implementation of world-class software solutions.
ADDA products and services are represented in the US by Applied Systems Associates, Inc.
aSa develops and customises computer solutions for clients and specifically for the rebar industry. Partnering with most of the major rebar suppliers, aSa provides extensive on-site training, advice and support for the rebar industry.
